Lars Wanberg
Lars Wanberg has been a visual artist for over 30 years. He started in front of the camera, learning about photography and storytelling as a model and actor. He gained knowledge of the craft traveling to Europe and Japan, and slowly began to transition behind the camera. He and his wife, Annie, worked as a team. She was art director and stylist, he was photographer and videographer. For a time, they photographed high-end weddings and co-wrote and published a coffee-table book with Barbara Wallace through Zingiber Publishing called A Beautiful Bride from Every Angle. Their son, Nils, joined the team and helped grow the company shooting commercial projects, corporate messaging, fashion and special events. Nils is now leading the way into the future capturing stories in 3D with his virtual reality company, Storycast, LCC and BeWellXR.
Lars has a keen interest in family history, documenting, recording and writing stories of his ancestors. He shares his interest and book design talent with others that have a similar interest and desire to preserve family stories through image-rich leather albums and text-rich manuscripts.
Annie Withers Wanberg and Lars Wanberg. St. Croix du Verdon, France
When Lars was 42, he was diagnosed with bladder cancer. He began to question his mission and his business philosophy, and decided to use his talents to help other cancer patients during their illness. Overtime, he focused on nonprofits to tell their stories to educate and raise funds, finding a niche in the rare disease space, an often underserved field of research.
In subsequent years, WMA has interviewed scientists, researchers, doctors and patients and their families to tell their stories and help raise millions of dollars for research.
In 2023 he was asked by the University of Southern California, in partnership with Cedars-Sinai Cancer Center, Children’s Hospital LA and Stanford University to join a steering committee as a bladder cancer advocate for a Department of Defense Peer Reviewed Cancer Research Program through the Convergent Science Cancer Consortium in Los Angeles.
Lars incorporates his experience with cancer and survival in essays he posts online at larswanberg.substack.com.
Lars believes good storytelling, no matter what technology is used and how it's delivered, will always be needed to improve the health and happiness of our families and communities.
